Green Circle Capital Partners, New York, announced the completion of an equity capital raise for Pittsford, N.Y.-based Karma Culture LLC, makers of Karma Wellness Water and Karma Probiotics. 

Formula Four Beverages Inc. now offers OXiGEN Water. 

Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.

The saying goes that variety is the spice of life. When it comes to foodservice menus, no truer words can be said. Whether it’s better-for-you or indulgent trends, beverage menus are being retooled to accommodate drinks that fit these molds, and The Coca-Cola Co., Atlanta, wants to make sure it is working with its foodservice partners to develop all kinds of specialty beverage solutions.

The Coca-Cola Co.’s vitaminwater brand added a new flavor to its line of enhanced waters: vitaminwater Zero Shine. 

As Americans look for better-for-you alternatives to carbonated soft drinks (CSDs), the U.S. bottled water category is reaching unprecedented heights, according to new research from Chicago-based Mintel, which reveals that sales of bottled water increased 6.4 percent to top $15 billion in 2015. The market research firm expects sales to continue ascending at a rapid pace through 2020, with projected sales growth of 34.7 percent for the category, including 75.1 percent growth for the sparkling/mineral water/seltzer segment, it says.

Suja Juice Co. announced Suja Pressed Probiotic Waters, flavored and enhanced waters, will be exclusively available at Target stores beginning in March. 

Ionic Sportwater LLC now offers its self-titled, pure vapor-distilled water that is loaded with functional electrolytes and has a pH of 8. 

Bai Brands introduced its Bai Antiwater, an antioxidant-infused bottled water.