Level 5 Beverage Co. Inc., a subsidiary of Minerco Resources Inc., will launch VitaminFizz sparkling vitamin-enhanced beverages this month.

This year, NürnbergMesse North America’s Interbev tradeshow co-located with Food Marketing Institute’s FMI Connect for a multi-day food, beverage and retail tradeshow June 10-13 at Chicago’s McCormick Place.

Unique Beverages (USA) Inc., a Delaware-based company owned by a Canadian numbered corporation and affiliated with Unique Foods Canada,announced that it has completed its acquisition of Activate Drinks. The acquisition includes certain assets of the Rising Beverage Co. (RBC), including the Activate brand and trademark, as well as select packaging technologies.

Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.

Hydrive Energy Water, a brand of Austin, Texas-based Big Red Inc., launched two new flavors: Honey Lemonade and Mango Peach.  Each of the new flavors contains energy-boosting caffeine, enhanced nutritive formulas, and 30 calories in each bottle, the company says.

The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.

Flash back to elementary school when science teachers emphasized that while white was the presence of all colors because it reflects light, black is the absence of color because it absorbs light.

Blossom Water LLC launched a line of same-named enhanced waters.

Found Beverage Co. introduced its collection of all-natural Found Infused Sparkling Waters enhanced with natural plant, flower and spice extracts.

In the technology world, one of the first things that might come to people’s minds when they hear the word “innovation” is Apple.