Hydrive Energy Water, a brand of Big Red Inc., announced the launch of its reformulated enhanced water, which comes along with new packaging and branding, the company says. 

Adding a new line to its portfolio, Bulletproof 360 Inc. introduced FATwater. 

Los Angeles-based Bulletproof, makers of Bulletproof Coffee and other performance enhancing and nutrition products, announced the release of its newest fat-enhanced beverage: FATwater.

Foods For Athletes now offers its Blackmp Living Water, an alkaline energy water. 

Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.

Sobe, a brand of Purchase, N.Y.-based PepsiCo Inc., is turning 21 this year and launched the #SOBENotSorry campaign as part of its celebration. The brand also released two new flavors: Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade). 

Miami Bay Beverage LLC introduced trimino Protein Infused Water in select markets.