Ardagh Glass Packaging-North America, an operating business of Ardagh Group, introduced a new series of craft beverage bottles to its growing portfolio of American-made bottles.

As sustainability is a driving force for change in labeling materials for beverage packaging, experts highlight how labeling equipment is evolving to support these trends.

Experts share why consumers and beverage brands are choosing glass packaging, from sustainability to sophistication.

Experts say factors like environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, craft beverage trends and the efficiency of aluminum recycling processes are causing brands to turn to aluminum packaging.

When it comes to recycling, studies show that consumers express concerns about recycling success in the United States, but companies are looking to change that through education, awareness and improved access.

Although safety is a top priority when it comes to labeling, trends in beverage labeling materials — mainly sustainability — also are greatly impacting labeling equipment. 

Los Angeles-based Gaviña Coffee Co. announced it has recycled more than 2 million used coffee bags, single-serve coffee pods and espresso capsules through its Coffee Bag and Pod Free Recycling Program with global recycling company TerraCycle.

The Coca-Cola Co. announced that two of its biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles. 

The new container from CCL meets ever-increasing demand for sustainability and freshness while honoring the classic shape of a conventional wine bottle.