Although the concept of recycling might seem simple, with kids in elementary school classrooms being taught the importance of reducing, reusing and recycling, the execution of the concept can be a little bit more confusing.
The Glass Packaging Institute (GPI), Alexandria, Va., is celebrating Recycle Glass Week from Sept. 17 to 21 and is reminding consumers about the importance of recycling glass containers, not just for a day or a week, but as a way of life.
The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.
Students recycled more than 4.5 million aluminum beverage cans from America Recycles Day, which was Nov. 15, 2011, through Earth Day on April 22 in the second annual Great American Can Roundup, a national recycling competition sponsored by the U.S. can industry.
Honest Tea, the Bethesda, Md. wholly owned subsidiary of The Coca-Coca Co., collected more than 15,000 empty plastic, glass and aluminum beverage containers during “The Great Recycle” event in New York City yesterday. The containers were collected in a 30-foot-tall recycling bin in Times Square.
Honest Tea, the Bethesda, Md.-based subsidiary of The Coca-Cola Co., Atlanta, will host “The Great Recycle” in New York City’s Time Square on April 30. Designed to support the city’s pledge to double recycle efforts by 2017, Honest Tea and its partners — GrowNYC, Recyclebank, Coca-Cola Live Positively, Global Inheritance and Five-Boro Green Services — will place a 30-foot-tall recycling bin in Times Square. The goal is to crowd-source recycle more than 45,000 plastic, glass and aluminum beverage containers in 10 hours on April 30, the company says.
The Canadian Beverage Association, Encorp Pacific-Canada, Nestlé Waters Canada and the city of Richmond, British Columbia, announced that their recent Go Recycle! pilot public spaces recycling program resulted in a 27 percent reduction of beverage containers found in the waste stream.