Campaign includes redesigned packaging, new website
August 1, 2017
Under the banner of "Pure Life Begins Now," Nestlé Waters North America, Stamford, Conn., announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand.
Sustainability report showcases efforts in three focus areas
June 13, 2017
Keurig Green Mountain Inc., Waterbury, Vt., launched its 12th annual Sustainability Report. The report’s theme of “Brewing Transformation” showcases Keurig’s efforts in local communities and across the globe in three main focus areas: environmental responsibility, strong supply chains, and thriving people and communities, the company says.
With the 47th annual Earth Day (April 22) roughly a month away, consumers increasingly are reminded about the environmental sustainability efforts in which they can participate. But consumers aren’t the only ones who try to take the extra step to be more environmentally conscious.
Highlights zero-waste achievements in beverage market
November 15, 2016
America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).
Sparkling and enhanced waters drive category growth
July 11, 2016
Today, consumers are choosing bottled water more often for its natural and healthy attributes. The International Bottled Water Association (IBWA), Alexandria, Va., and Beverage Marketing Corporation (BMC), New York, recently released 2015 bottled water statistics showing that Americans’ consumption of bottled water increased by
7.9 percent and bottled water sales were up 8.9 percent from the previous year.
Bottled water poised to the be largest beverage category by volume in America by 2017
May 25, 2016
The International Bottled Water Association (IBWA), Alexandria, Va., in conjunction with New York-based Beverage Marketing Corporation (BMC), released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent from the previous year, according to the companies.
Keurig seeks 100 percent recyclability of its K-Cup pods
April 19, 2016
Falls Church, Va.-based The Recycling Partnership, and Waterbury, Vt.-based Keurig Green Mountain Inc. announced the companies have joined forces to impact recycling in the United
When Madonna sang, “You know that we are living in a material world, and I am material girl,” the American singer could not have foreseen that her “Material Girl” song would eventually characterize her in the mainstream media. Although Madonna was not singing about glass, aluminum or plastic, these primary packaging materials, like the 1984 pop hit, have become classics.
To help mark the 46th anniversary of Earth Day, hundreds of groups across North America have registered their events on earthday.org. Although numerous associations are doing their part to help fuel the environmental movement, consumers still are looking for guidance when it comes to one of the most common environmental practices: recycling.
Closed Loop Fund, Keep America Beautiful part of pledge to boost recycling rate to 60 percent by 2030
February 16, 2016
Dr Pepper Snapple Group (DPS), Plano, Texas, announced it will work with industry, government and community partners in order to achieve a U.S. beverage container recycling rate of 60 percent by 2030, the company says. As part of this commitment, the company is