With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.
Packaging celebrates brand’s German heritage and tradition
April 12, 2020
For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says.
In its 2019 Retail and Sustainability Survey, New York-based CGS, a global provider of business applications, enterprise learning and outsourcing services, noted that more than two-thirds of the 1,000 Americans surveyed consider sustainability when purchasing products.
Bottled water brand to add 3-litter packaging option for home use
March 16, 2020
Los Angeles-based Icelandic Glacial announced a multifaceted sustainability initiative that includes plastic reduction and new packaging innovation. By 2021, Icelandic Glacial plans to use 50 percent post-consumer recycled plastic (rPET) in its PET packaging and offer its still and sparkling varieties in aluminum cans. The company also will introduce a new 3-liter packaging option for the refrigerator or counter along with a 20-liter packaging option for foodservice.
Blue Marble Cocktails has recently released nine different mixed drinks, including classics like the Mojito, Moscow Mule and Greyhound, which use ultra-premium distilled spirits, all-natural juices and handmade syrups.
Beverage brand to transition to 100% recycled, recyclable plastic bottles
February 26, 2020
REBBL, Emeryville, Calif., announced a transition to 100 percent recycled and recyclable plastic bottles. The plant-based beverage brand’s new Green Packaging Initiative applies to all of its 12-ounce drinks.
AB InBev to leverage KeelClip on Bud Light and Stella Artois in UK
February 10, 2020
Designed for aluminum cans, the KeelClip offers sustainability advantages and merchandising benefits as compared with other packaging options, the company says.
New package size available online now, retailers in Q1
January 28, 2020
Boxed Water Is Better, Holland, Mich., announced it will add a 330-ml size to its line of water packaged in 100 percent recyclable and paper-based cartons. The current product assortment is available in 250-ml, 500-ml and 1-liter boxes that are packed in six-pack, 12-pack and 24-pack configurations.
Caps and closure suppliers highlight the impact that sustainability is having on their market as these companies look to support an environment free of plastic waste.