Empress 1908 Gin, a brand of Milestone Brands, announced the U.S. launch of Empress 1908 Cucumber Lemon Gin. 

Lipton Hard Iced Tea is expanding its flavor portfolio with the addition of Lipton Hard Iced Tea Citrus Green Tea. 

SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime & Mint.

el Jimador Spiked Bebidas, a brand of Brown Forman, announced its nationwide launch after a successful test launch in limited states in 2023. 

In time for fall, Pelican Brewing Co. announced the launch of its new seasonal brew: Marine Haze Hazy IPA.

Casa Lumbre unveiled Alma Finca Orange Liqueur, a super-premium Mexican orange liqueur made with all fresh citrus. 

As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumers to enjoy during the Oberon offseason: Oberon Eclipse. At 6.3% ABV, the new brew will be available starting in October through March 2024.

Wolf Spirit announced the launch of Mr. Pickles Pacific Northwest Gin. 

Ingredient companies continue to advance operations with new product launches, facility expansions, as well as a diversified workforces. 

Waterloo Sparkling Water announced two new flavors with the launch of its Orange Vanilla and Ginger Citrus Twist Sparkling Waters.