One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flavor, 5% ABV, no caffeine, no added sugars and 100 calories in each serving, the company says.

BOMBAY SAPPHIRE announced the launch of its Premier Cru Murcian Lemon, a new super–premium gin expression created to celebrate the region of Murcia in Spain and the stunning citrus that it produces.

Jiant announced the release of Citrus Safari, the sixth hard kombucha in the beverage brand’s celebrated seasonal series available now through April.

Dogfish Head Craft Brewery, an operating unit of The Boston Beer Co., announced its upcoming release of Citrus Squall, a double golden ale paloma cocktail brewed with grapefruit juice, blue agave nectar, lime peels and a touch of sea salt. 

Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.

MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.

Spindrift Beverage Co., Newton, Mass., announced its newest flavor: Blood Orange Tangerine. Spindrift is doubling its commitment to real squeezed fruit by featuring not one, but two orange varietals. 

Shiner Bock introduced its new IPA series, Shiner Tex Hex IPA, beginning with the launch of the flagship Bruja’s Brew, an IPA brewed with cactus water. Bruja’s Brew will be the first of three new IPAs launched under the Tex Hex umbrella in 2022, it says.

MTN DEW tapped fellow PepsiCo brand, CHEETOS, to unlock the cult-favorite taste of FLAMIN' HOT to create the first-ever beverage combining the sweet, citrus DEW with a new spicy goodness, the company says.