Molson Coors Beverage Co.’s Miller High Life is set to launch a music platform, “The Soundtrack to the High Life.” The yearlong platform will honor authentic moments where great music and The Champagne of Beers come together, the brand says. The sounds of everyday celebrations make up the Soundtrack to the High Life, from the electrified hum of neon signs to the familiar click of selecting songs on the jukebox.

To kick off the launch, Miller High ife is spotlighting where authentic music moments happen: the dive bar. Miller High Life is bottling up its own Dive Bar Sounds, the first-ever beer-infused vinyl record, which is made with The Champagne of Beers Together.

Dive Bar Sounds comes to life through original tracks that blend the authentic sounds of dive bars with The Champagne of Beers to tell the story of a night at the dive, the brand explains. The following are some of the seven tracks featured on the vinyl:

• Welcome to the Dive: An update rhythm built from the percussive sounds of pool balls, with subtle notes of the classic High Life jingle woven throughout, capturing the energy of game night at one’s favorite bar.
• Regular’s Remix: A laid-back track where the familiar murmur of regulars and clinking High Life bottles create the soundtrack to a perfect night at the bar.
• Champagne Nights: An ambient sound led by the signature hiss of The Champagne of Beers being opened and the effervescent dance of bubbles rising to the top.
• Last Call Symphony: A low-fi melody featuring the hum of High Life neon signs and closing time bell that feels like one’s final waltz out of the dive bar.

Beginning on April 10 at noon ET, in time for Record Store Day, consumers aged 21 and older can pre-order Dive Bar Sounds, the vinyl record made with The Champagne of Beers, for $18 while supplies last. A limited quantity will be available for pre-order over multiple days.

Beyond the vinyl record, The Soundtrack to the High Life platform will continue throughout the year with a variety of music experiences. Through sponsorship of Teddy Swims’ 2025 North American tour and partnerships with TouchTunes and Fender, the platform will “bring authentic live music moments to music lovers everywhere.”

Soundtrack to the High Life will give music fans access to exclusive tickets and VIP experiences throughout Teddy Swims’ North American tour, a custom High Life-branded Fender Telecaster guitar giveaway, thousands of credits redeemable for free song plays on over 50,000 TouchTunes digital jukeboxes in bars around the nation, covetable items from a Junk Food merch collaboration and more.

“We’re thrilled to launch The Soundtrack to the High Life, bringing Miller High Life’s celebratory spirit to music fans everywhere,” said Frank Cirone, senior director of marketing for Miller High Life, in a statement. “From our innovative beer-infused vinyl to the exciting sponsorship of Teddy Swims’ North American Tour, and partnerships with TouchTunes and Fender, we’re creating authentic music experiences that welcome fans to live the High Life through the universal language of music. It’s about celebrating those everyday moments where great music and The Champagne of Beers naturally come together.”