Molson Coors Beverage Co., Chicago, announced it is donating $100,000 to multiple initiatives supporting first responders and service industry workers in Southern California as the area endures devastating wildfires.
Chicago-based Molson Coors Beverage Co. announced its newest brand, Happy Thursday, a fruity-flavored line of spiked refreshers, now is available on shelves nationwide.
Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community.
Molson Coors Beverage Co. announced that Peace Hard Tea, a new line of bold and vibrant hard teas, is officially available at local convenience stores and retailers in the Southeast Region of the United States.
Blue Run’s Mike Montgomery to lead expanded Coors Spirits Co. team
August 8, 2023
Molson Coors Beverage Co., Chicago, has reached an agreement to acquire Georgetown, Ky.-based Blue Run Spirits, an award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth. As its first spirits acquisition, the addition of Blue Run boosts the Molson Coors’ footprint in spirits as it continues to evolve from its storied history as a beer company and premiumize its portfolio, the company says.
Topo Chico Spirited, a brand of Molson Coors Beverage Co., announced the launch of its brand new ready-to-drink (RTD) cocktail line, inspired by classic cocktails made with Topo Chico Mineral Water.
New line of peach flavors to hit shelves this spring
March 6, 2023
Simply Spiked, a brand of Chicago-based Molson Coors Beverage Co., announced its back with a new innovation: Simply Spiked Peach, which is set to launch this spring. The new line of four peach flavors will be available nationwide at the end of March, the company notes. In true Simply Spiked fashion, the brand is teasing the release early to prepare its fans for just how juicy this spring is going to get, it says.
Centralized team will help support beyond beer portfolio
February 28, 2023
Chicago-based Molson Coors Beverage Co. announced the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead.
Fans can enter for a chance to win from a $500,000 prize pool
January 30, 2023
Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.