Items Tagged with 'music partnership'

Gnarly Head wines and the Grateful Dead announced three new limited-release wine offerings packaged in eye-catching bottles that rock two of the band’s most beloved icons in shimmering holographic labels, the company says.

Brooklyn Brewery, Brooklyn, N.Y., unveiled a limited-edition Brooklyn Lager featuring Notorious B.I.G. in homage to his vibrant legacy and in celebration of Hip-Hop’s 50th Anniversary. This limited release of Brooklyn Lager, which is celebrating its 35th anniversary this year, delivers the same bold taste it has for three decades, but for a limited time will feature an iconic image of Brooklyn’s favorite son.

As Lynyrd Skynyrd approaches the 50th anniversary of its groundbreaking debut album, the band announced the release of its highly anticipated new American Whiskey, Hell House Whiskey, paying homage to the famous cabin where it crafted countless legendary songs. Lynyrd Skynyrd partnered with Bespoken, a craft whiskey maker, to create a whiskey that “is as bold, timeless, and unforgettable as their music.”

To celebrate the 50th anniversary of hip-hop and the final installment of the brand’s three-party trilogy, Rémy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology.

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the Usher x Rémy Martin 1738: A Taste of Passion global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology. 

Red Bull, a brand of Santa Monica, Calif.-based Red Bull North America, announced its global event series Red Bull Unlocked is headed to East Nashville’s Five Points neighborhood, taking place Aug. 21.
Red Bull Unlocked celebrates all things local, where music and flavor come to life, and now, it’s Music City's turn to seize the spotlight, as the event brings 10 bars together, the company says.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. 

Rémy Martin announced a new limited-edition bottle that pays homage to the timeless vibrancy of VSOP Cognac and the excellence of mixtape music culture in the 1980s, it says. Following the release of the first mixtape VSOP bottle, Volume 2 revisits the vibrant tonalities of mixtape culture and the eternally stylish graphics of the ‘80s, it adds.

American rapper and singer Travis Scott and his beverage venture CACTI Agave Spiked Seltzer invited fans on an epic nationwide hunt for 100 signed cans of CACTI that unlocked two tickets to the sold-out 2021 Astroworld Festival headlined by the Diamond Certified artist.

Lipton Iced Tea teamed up with multi-award-winning music artist T-Pain in a digital content series called “Have Some Tea with Cousin T.”