SodaStream announced the addition of the iconic Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry drink mixes to its lineup. Available in both regular and zero-sugar options, this launch expands the SodaStream platform, offering consumers another PepsiCo flavor in a way that’s personalized, innovative and sustainable.
Exclusively crafted for SodaStream, the new Pepsi Wild Cherry drink mixes make it easy to enjoy the thrilling burst of cherry flavor paired with the sweet taste of Pepsi cola — all from the comfort of home. Simply add the drink mix to fresh sparkling water to create a personalized flavor experience, doubling as a commitment to sustainability by empowering consumers to enjoy the bold flavors they love while replacing single-use plastic, the company says.
To ensure consumers don’t miss out on this highly anticipated flavor release, SodaStream is reintroducing its Flavor Reservation platform for the rollout of Pepsi Wild Cherry drink mix. Consumers can pre-register online from Jan. 21-26 to receive a unique code granting exclusive early access. Using this code, they can then pre-order the new flavors from Jan. 27-29 before the general public release. As an added perk, early orders come with free shipping. Consumers can reserve up to 10 bottles of the new drink mix, priced at $6.99 each, with each bottle yielding the equivalent of approximately 24 12-ounce cans, when prepared according to instructions.
“Our mission is to offer a variety of flavors that cater to every taste, and Pepsi Wild Cherry is a crowd favorite that we’re thrilled to add to the SodaStream portfolio,” said Eder Shiga, acting general manager, in a statement. “As consumers seek more opportunity for customization with their drinks, SodaStream helps make beverage dreams a reality.”
For those who don’t reserve, Pepsi Wild Cherry Drink Mix will be available nationwide starting Jan. 30.