Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

NBPure, in partnership with influencer, bestselling author and mom Andrea Hannemann, announced the launch of Earthy Andy Hawaiian Hydration.

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 

POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder. 

Crystal Light unveiled a new logo, marking a bold refresh for the brand. The Crystal Light rebrand will feature a dynamic new logo, typography, photography and packaging.

Bright Energy Wellness announced the launch of its line of CBD-Infused powdered drink mixes that are free from artificial sweeteners, colors and flavors. 

Zurvita announced the launch of a special Horchata flavor, adding to its flagship line of Zeal drink mixes. 

Nuun Hydration, a Nestlé Health Science brand, unveiled its new Nuun Sport Hydration Electrolyte Powder Drink Mix.

Just in time for summer, Splenda and its parent company Heartland Food Products Group, is expanding into the drink mix category with the introduction of Splenda Peel & Pour Zero Calorie Drink Mix.