Articles by Staff Beverage Industry

Spindrift Beverage Co. Inc., Newton, Mass., announced the newest addition to its product portfolio: Spindrift SODA. Launching with five flavors — Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake ― every flavor contains 20% not-from-concentrate juice.

Sprecher Brewing Co. teamed up with Ubisoft to release a limited-edition 16-ounce root beer can in celebration of Assassin’s Creed Shadows, the highly anticipated next chapter in the video game series. 

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. 

G.O.A.T. Fuel, the performance-driven premium sports energy drink co-founded by legendary Pro Football Hall of Famer Jerry Rice, released its second limited-edition can, featuring Rice’s iconic image and signature. 

The campaign highlights NÜTRL Lime and the belief that great taste is meant to be shared.

Austin-based pecan milk brand PKN launched PKN Zero. The new non-dairy milk is a nutritious milk with a subtle taste of roasted pecans, with a butter texture free of gums, added sugar and other additives, the company says.

Nikola also filed a motion seeking authorization to pursue an auction and sale process under Section 363 of the U.S. Bankruptcy Code.

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.

Designed specifically for companies that require more than 350,000 square feet of warehouse space, the initiative allows BroadRange to provide state-of-the-art facilities and empower businesses to “maintain operational control while avoiding the complexities of ownership,” the company adds.

The Coca-Cola Co., Atlanta, unveiled its first-ever prebiotic soda: Simply Pop. Made with real fruit juice and no added sugar, Simply Pop is launching with five flavor variants — offering support for gut health and immune function, the company says.