Articles by Staff Beverage Industry

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.

The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., has shared the findings of a recent report, titled American Spirits Exports Report.

Saint James Iced Tea is introducing new 100% recyclable aluminum bottles nationwide, complementing its existing Tetra Pak packaging.

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson. 

The name change reflects Sazerac Co.’s vision for the future of Irish Whiskey — the art and science of blending, innovation and respect for Sligo’s rich heritage.

As part of its ongoing commitment to helping advance a circular economy, Primo Brands, Tampa, Fla., and Stamford, Conn., announced a four-year partnership with The Ocean Cleanup, Rotterdam, Netherlands, an international nonprofit that develops and scales technologies as part of its mission to rid the world’s oceans of plastic. 

Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon.

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush.