Articles by Staff Beverage Industry

Green Day’s Punk Bunny Coffee brand has partnered with the TBS animated series “American Dad!” for a limited-edition roast.

Constellation Brands, Rochester, N.Y., announced that it has reached an agreement with Sazerac Co. Inc., New Orleans, to divest its SVEDKA brand. This transaction is expected to close in the coming months.

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.

Brittany Broski, widely known for the viral video of her trying kombucha for the first time, has partnered with White Claw for a new contest: Home for a CLAW.

The new bar aims to enhance the fan experience at the sports and entertainment venue with its vibrancy and innovation, the duo says.

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal (Shaq), to become the G.B.O.A.T (Greatest Baker of All Time).

Zevia PBC, Los Angeles, released its holiday ad titled, “Break from Artificial,” taking on the weird and concerning parts of artificiality ― both in commercials and in soda. 

Sprite is partnering with Joe Freshgoods, a designer and creative director from Chicago, to launch an exclusive capsule collection that honors the message of its Obey Your Thirst campaign, which the brand reintroduced this spring. The collection includes limited-edition designed cans, as well as an array of wearable merch.

Premier specialty coffee retailer Reborn Coffee Inc., Brea, Calif., announced its readiness to mass produce its newly designed 4th Wave Cold Brew line, with production scheduled to begin in early Q1 2025 in the United States, Malaysia and Korea. 

Schlafly Beer, St. Louis, announced the return of Christmas Ale (8% ABV), a nostalgic holiday celebratory beer that is making its return to the craft brewery’s portfolio after a seven-year hiatus.