Articles by Staff Beverage Industry

Jones Soda Co., Seattle, has expanded into alcohol beverages with the launch of Spiked Jones Hard Craft Soda. Unique to the hard soda category, Spiked Jones is full flavor with the brand’s cane sugar formulation and elevated alcohol content, the company says.

Gatorade, a brand of Purchase, N.Y.-based PepsiCo, announced the national launch of its first unflavored water: Gatorade Water. 

The Boston Beer Co., Boston, announced leadership changes effective April 1. Dave Burwick will retire as president and CEO and member of the Board of Directors, with Michael Spillane to assume the president and CEO role effective upon Burwick’s retirement. Spillane is currently the lead director of The Boston Beer Co. and has been a board member since 2016.

2023 was a banner year for American spirits exports, with total U.S. spirits and American whiskeys topping new records following the lifting of retaliatory tariffs on American whiskeys, according to an American Spirits Export Report released by the Distilled Spirits Council of the United States, Washington, D.C.

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., introduced the newest addition to the Coca-Cola Creations lineup and the second drop for 2024: Coca-Cola K-Wave Zero Sugar.

Purchase, N.Y-based PepsiCo’s Pepsi brand is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These size 22 Reeboks are tailor made for Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER to be able to bring them with him to enjoy wherever he goes.

Glanbia Nutritionals, Chicago, introduced OptiATP, a new optimized form of Adenosine 5-Triphosphate that is stable in low pH/high acid and high heat ready-to-drink beverage processing environments.

Purchase, N.Y.-based PepsiCo’s STARRY, the official soft drink of the NBA, WNBA and NBA G League in North America, signed Milwaukee Bucks superstar Giannis Antetokounmpo to its roster of NBA and WNBA talent.

Suja Life, a Paine Schwartz Partners portfolio company and the parent company of Suja Organic and Vive Organic, announced the appointment of Maria Stipp as its new CEO, effective Feb. 20. Stipp succeeds Bob DeBorde who will retire and remain an active member as Chair of the Board of Directors.

Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready-to-drink product from their new premium spirits company, with a surprise performance at the Super Bowl after party in Las Vegas.