Articles by Staff Beverage Industry

Molson Coors will launch Naked Life in the U.S. online and in select retail locations starting in March 2025. 

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.

Jones Soda Co., Seattle, has captured the essence of the favorite campfire dessert with its new limited-edition Jones S’mores Soda. The S’mores Soda is the latest in a series of Jones SPECIAL RELEASE beverages that showcase the company’s unique soda flavors.

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 

Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024. 

The former football star’s approachable and fun-loving nature, paired with his hardworking image as an NFL player, particularly as a center, “align well with the authentic, creative branding of Ole Smoky,” the company notes.

Pepsi, Purchase N.Y., unveiled its Gladiator-themed campaign titled “Make Your Gameday Epic.” As a longtime NFL sponsor, Pepsi is celebrating the start of the 2024 NFL season and the anticipated theatrical release of Paramount Pictures’ “Gladiator II,” with a short-film that will electrify game days for cola-lovers and NFL fans alike.

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice drinks made with real fruit juice and no artificial sweeteners.

The Slurpee drink is “an exciting spin on the fan-favorite Coca-Cola Slurpee, combining the classic taste of a crisp and fizzy Coca-Cola with flavorful, OREO sandwich cookie-inspired hints,” the company notes.

Circana, an advisor on the complexity of consumer behavior, released new Circana Compass insights, providing a comprehensive update on the 2024 performance of the global retail food and beverage (F&B) industry and an outlook for 2025.