Articles by Staff Beverage Industry

Pabst Brewing Co., San Antonio, announced the launch of its new light lager: Pabst Light. Rolling out nationwide this April, Pabst Light delivers the quality and affordability that consumers have come to expect from the Pabst name, the company says.

The three flavors are the latest examples of Waterloo’s commitment to flavor artistry and crafting authentic flavors that taste like they are supposed to, it adds.

Ferrand Cognac introduced new packaging for core expressions 1840 Original Formula, Ambré and Double Cask, that celebrates the brand’s heritage and craftsmanship. 

GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst. 

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita. 

Throughout the month of April, Schilling is set to donate 5% of its sales from cans and draft pours of its best-selling ciders, including Excelsior Imperial Apple (Climate Neutral) and Moon Berries.

Chloe Wine Collection announced the national launch of a limited-edition bottle for its Pinot Grigio and Pinot Noir wines, in partnership with celebrated luxury accessories designer Lele Sadoughi, it shares.

Dutch Bros Inc. announced its plans to launch a line of Dutch Bros packaged coffee and related products to be sold in retail outlets in partnership with Trilliant Food & Nutrition LLC.

Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.