Articles by Staff Beverage Industry

Accelerator Active Energy and Livvy Dunne announce the launch of her very own signature Cotton Candy Accelerator flavor and personalized can. 

Beyond the vinyl record, The Soundtrack to the High Life platform will continue throughout the year with a variety of music experiences. 

Multinational diversified business group Castillo Hermanos announced it has entered an agreement with Brynwood Partners to acquire Harvest Hill Beverage Co.

Created in response to the consumer need for a mid-size pack between single serve and the 12-bottle variety pack, the new six-pack options give Sparkling Ice consumers a convenient, portable way to enjoy more of their favorite Sparkling Ice flavors.

Pabst Brewing Co., San Antonio, announced the launch of its new light lager: Pabst Light. Rolling out nationwide this April, Pabst Light delivers the quality and affordability that consumers have come to expect from the Pabst name, the company says.

Guy Fieri, known for culinary stardom on “Food Network,” and Flavortown have partnered with Waterloo Sparkling Water for three limited-time-only flavors: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet.

Ferrand Cognac introduced new packaging for core expressions 1840 Original Formula, Ambré and Double Cask, that celebrates the brand’s heritage and craftsmanship. 

GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst. 

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita.