Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment.
“The new mixer line is a nod to Barritt’s heritage, with flavors that evoke the vibrant spirit of Bermuda and packages inspired by Bermuda’s iconic pastel homes, bringing a piece of the islands into every drink,” Imbesi says.
In the coming year, DRINKS’ Dean anticipates that many retailers and brands will realize they can easily sell alcohol online and a plethora of new players will enter the space.