A report from Mintel notes that millennials are most heavily engaged with functional claims, but there is room for improvement among Gen Xers and Gen Z.

In this annual feature, Beverage Industry highlights the attributes that define the top packages of 2023.

In a Q&A with Beverage Industry, Tom Newmaster of FORCEpkg shares what trends are driving beverage packaging design.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.

Although craft beer sales are slowing, experts note that IPAs continue to dominate the category.

Experts suspect that the future is bright for both the energy drink and sparkling water market, Phocus is looking to be the go-to solution for consumers seeking both.

Experts suggest that beverage brands can further innovate their portfolios by offering plant-based protein-fortified alternatives within various beverage categories. 

Experts note that beverage-makers are interested in using CBD, THC and/or hemp ingredients in product formulations. 

Experts note that advanced robotics, AI technologies can transform warehouses, making beverage operations more dynamic, agile, responsive and safe.

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.