Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.

As today’s warehouses face widespread labor and safety issues, and with workforce shortages expected only to rise, experts note that lift truck technology has become a crucial component to the success of beverage operations.

Although safety is a top priority when it comes to labeling, trends in beverage labeling materials — mainly sustainability — also are greatly impacting labeling equipment. 

As functional beverage and clean label trends continue to rise, experts highlight the impact this is having on the use of high-pressure processing (HPP) technology.

As consumers become increasingly aware of their sugar intake, beverage-makers must deliver drinks that are sweet with natural sweeteners.

As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.

Happi’s beverage combine the emerging cannabis category with the already-established seltzer category.

This year’s State of the Industry report notes that tea consumption is supported because of its short- and long-term health benefits, helping to spur growth in the tea and RTD tea categories.

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.