Although John’s column will no longer be part of Beverage Industry, he left a legacy with us and you the readers that was just as impressive as his time on earth.
As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.
Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.
In the bottling world, companies recognize the importance of being proactive members of the communities they operate in and serve. For Buffalo Rock Company, Birmingham, Ala., the company’s culture is centered on investing in its people and communities.
Toward the end of the last decade, the Federal Motor Carrier Safety Administration recognized the need to boost adoption of advanced driver assistance systems and in 2020 launched the Tech-Celerate Now initiative to promote awareness and implementation of ADAS.