With the pandemic, as the eCommerce market hit its stride and many consumers turned to direct-to-consumer (DTC) brands, experts note that the beverage industry stands to benefit from DTC’s continuous growth.
As the ranch water cocktail trends upward, experts note that it has the potential to further drive tequila’s popularity, while leveraging the RTD boom.
As consumers are taking a proactive approach to holistic well-being, experts note that many are searching for flavors they link to products that may be formulated to support wellness.
With plant-based ingredients in high demand, formulators oftentimes are turning to hydrocolloid solutions to deliver the stabilization these beverages need.
Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.
With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.
With the growing consumer demand for sustainable offerings and simple, real ingredients used within food and beverage products, more consumers are choosing non-dairy, plant-based alternatives such as nuts and grains.