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In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.

Net-zero emissions is the name of the game, at least that’s the ideal that most engine manufacturers hope to achieve at some point by the middle of this century. For now, they’re all making incremental improvements to ensure that their systems run cleaner, greener and leaner.

Moving a burgeoning amount of SKUs from point A to point B has only gotten more complicated. Direct-store delivery (DSD) software and hardware solutions not only increases product traceability and sales, but provides on-demand simplicity and better customer service.

As today’s big mover in the protein-fortified beverage space is plant-based products, experts note that as consumer tastes and formulations have evolved, the marketplace has undergone tremendous shifts.

One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.

The overall sports nutrition industry is expected to reach a global value of $47.5 billion at a compound annual growth rate (CAGR) of 7.9% from 2022-2027. Beverage manufacturers are releasing supplements and beverages designed to give athletes and everyday consumers better bone and joint health.

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

As the carbonated soft drink (CSD) market faces increased consumer demand for functional beverages, CSD production is expected to continue developing new products that offer healthier ingredients.

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.