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Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.

In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers take a closer look at quality as well as value.

Tequila and mezcal are in favor with consumers thanks to premium offerings and innovative cocktails featuring these agave-based spirits.

With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

Following the announcement of PepsiCo’s pending acquisition of prebiotic carbonated soft drink (CSD) brand poppi, many have wondered how this will impact the burgeoning segment. In an interview with Beverage Industry, Nik Allen, senior analyst at Euromonitor International, Chicago, shares how the market will respond to the acquisition.

As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.

The drug and dollar stores channel finds footing despite inflation as consumers opt for convenience and private-label beverage options. 

Experts share what flavor profiles are popular within the creamers and dairy drinks category.