With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.

For beverage production facilities looking to automate, case packing and wrapping equipment offers quick product changeovers and versatility in packaging types, as consumer demand evolves.

As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.

As the dollar and drugstore channels are expected to continue with revenue increases, the ongoing COVID-19 pandemic carries mixed impact for retailers.

More beverage companies are adopting aluminum cans because of its attributes of sustainability and performance.

The BevOps Fleet Summit will take place March 22-24 at the M Resort Spa & Casino in Henderson, Nev. The conference will address the business challenges and industry trends of today’s beverage marketplace and how operators can prepare for what’s next.

Following two years of significant change, the term pivot has resonated throughout the beverage industry to signify how nimble manufacturers, suppliers and distributors can adjust during the COVID-19 pandemic.

As certain styles of craft beer and functional beverages require special, climate-controlled handling in the last mile, demand for refrigerated trailers is on the rise.

Preventing Alzheimer’s disease and improved clinical research on functional ingredients are among the trends boosting the use of cognitive health and energy ingredients within beverages and supplements.