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According to the American Trucking Association (ATA), the nation needs an estimated 50,000 additional truck drivers immediately as the shortage is expected to grow to more than 174,000 by 2026.

Here’s a snapshot of some of the latest solutions that are arming distributors with not only the most up-to-date safety features, but with real-time intelligence that enables them to run smarter.

Visits through beverage facilities, studies of distribution systems, acknowledgements of beverage marketplace changes and observations of work activity throughout the beverage supply chain are constant reminders of the detailed tasks involved in creating a massive array of packaged beverages for the consumer.

HEINEKEN USA launches its latest Cinco de Mayo Campaign. LIFEWTR creates new campaign to bring art to schools. Stoli Vodka announces the return of its LGBTQ bartender competition.

In celebration of March as National Women’s History Month and International Women’s Day (March 8), it’s a fitting time to spotlight the achievements and contributions women have made to society and, of course, within the beverage industry.

Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.

Chicago's Theater on the Lake hosted an exclusive event featuring Stone Brewing Co.'s co-founder. Starbucks debuts new spring drinks. Tussock Jumper Wine announced a partnership with the New York Mets.

Despite its smaller share, indications point to eCommerce’s growing reach, particularly with retail chains.

Hofbräuhaus Chicago in Rosemont, Ill., features nightly entertainment in its beer hall, including bands direct from Germany and Austria, featuring singing, dancing and audience participation along with the regular hoisting of steins of beer.