The readers of Beverage Industry know a champion when they see one. For the Readers’ Choice: New Product of the Month Poll for October, the monthly champion in no stranger to a winning playbook.
Even though warehouse structures might be called sales centers, distribution centers, dispatch stations and other names, the specific terminology becomes very important.
D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.
Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.