For the purpose of this discussion, water will be referred to as an ingredient, although across all segments of the beverage arena water might be labeled as a raw material.
Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.
Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.
With the move to rear-load bulk trailers versus traditional side-loaders, liftgates have been playing a much more prominent role in beverage distribution fleets.
Call it idle/lost time, productive/positive time, but the results in any case will have significant impacts on beverage producing operations that involve unwarranted expenses in machinery, materials and labor, less than desirable asset utilization and unrecoverable productive time.
With warmer weather finally on the horizon, beverage brands are upping their game by offering consumers products that taste great and travel well to beaches, ballgames, poolside and the like.