Commentary

RSS

Folgers will provide funding to 10 initiatives, Daou Vineyards announced a long-term deal with Broadcast Music Inc. (BMI), The J.M. Smucker Co. and Akron Children’s Hospital announced a multi-year partnership, Heineken launched a new campaign titled Go Places 2.0, and Jim Beam unveiled its new global marketing campaign.

The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.

Whether its CBD or THC, it seems clear that cannabis infusions have found a home in the beverage market.

Every segment of the beverage industry is a capital intensive operation. The facility, machinery, equipment and processes required to build a carbonated soft drink (CSD) plant, brewery, winery or distillery creates assets from which a return would be expected. With such important investments, the created assets must be protected to ensure maximized utilization and efficiency, as well as minimized downtime and damage.

As all-electric technology steadily expands in the market during the next several years, continuous opportunities also will emerge for other green fuel types.

As sour profiles continue to become more popular in the beverage world, it will be interesting to see whether more craft brewers will hop on board the sour flavor train.

According to Information Resources Inc. (IRI), out-of-stock products cost U.S. retailers approximately $47.4 billion each year.

Targeting the increasingly adventurous consumers set on new discoveries and experiences will be key in the food and beverage industry.

Throughout the beverage supply chain, manufacturers and distributors have found that the SKU explosion has created impacts resulting in constantly changing operating conditions, making maintenance a necessity for a flexible manufacturing infrastructure.

Amidst the happy hours, an activity my friends and I enjoy doing is trying out different local breweries. As we attempt to expand our beer palates, the experience and feel of the establishment also is an important factor.