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Many have responded to this devastation by donating money, supplies, time and much more. The beverage industry is no exception.

Smirnoff Vodka launches a new media campaign, PepisCo celebrates this football season, Spotify launches a new podcast in partnership with New Amsterdam Vodka, Virgil's Handcrafted Sodas found its genius and The NPCF releases its craft beer.

When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.

Upslope Brewing Co. hosted its fourth annual Backcountry Taproom experience, Abbeville Press released Tea Sommelier: A Step-by-Step Guide and Mama Lion introduced a Moët & Chandon Champagne vending machine.

Myself and millennials, in particular, are flocking to kombucha teas for their Asian-inspired health-and-wellness attributes and functionality.

The market research firm reported in its 2018 Beverage Consumer Trend Report that more consumers today than two years ago indicate that non-alcohol beverages are “very important” when deciding where to dine.

From an operations perspective, asset utilization is an ongoing operational challenge, especially in process industries like beverages, where constant product and packaging changes raise many questions related to invested assets.

As equipment manufacturers get ready to reveal their 2019 product plans, we expect to see many more companies plugging in to the future of beverage distribution.

No matter what their reasons might be, it seems as though a growing number of consumers will be employing eCommerce for their grocery services. Retailers now are tasked with ensuring they are meeting consumers’ expectations in this evolving market.

Hundreds of beverage brands are giving back to communities, restoring national parks and even creating job opportunities.