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In the wake of devastation caused by Hurricanes Helene and Milton, spirit brands step up to the plate to lend a helping hand to communities impacted.

When it comes to food and beverage choices, analysts note that consumers are doing their own form of rebellion as they balance healthy choices and indulgence.

In a video interview with Beverage Industry, Justin Solomon, category marketing director of alcoholic beverages at ADM, discussed what’s driving innovation in beverage alcohol not only in terms of the products but how consumers are approaching alcohol consumption. 

With wine capturing high eCommerce user penetration in the past couple of years, experts examine the demographic factors and consumer behavior driving online wine purchases.

Recent IWSR analysis highlights some key reasons millennials are the age cohort boosting the non-alcohol segment in the United States, noting that the generation is consuming non-alcohol products with greater frequency than other age cohorts.

Market research firm Circana released its report “Tapping Into the Global Consumer Well-Being Opportunity,” where it identified ways consumers pursue their well-being across various sectors, including hydration and increased energy.

As the pumpkin spice market is primarily driven by changing consumer preferences toward new and unique flavors, beverage-makers are developing pumpkin spice flavor concentrates, syrups and powders for customization into an array of beverages.

Honey has a rich history in beverage alcohol whether it’s with the creation of meads — a honey wine — or its addition to whiskey. Now the ingredient is finding itself in more spirits categories as brands look to differentiate.

A survey conducted by Dig Insights and released in partnership with the National Coffee Association (NCA) and Specialty Coffee Association (SCA) reveals that adult coffee consumption hit a two-decade high.

In the consumer packaged goods space there’s no shortage of celebrity-backed products, particularly beverages. Although proliferating across all segments, alcohol brands are seeing the most activity.