Across the total beverage spectrum, the results in volume, market share and profit have been less than desirable for the past three to five years at least. Many factors have affected increases and decreases; however, the cost of producing a case of sellable beverages for the market begs a major question: what is the total production cost for each case?
As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.
It’s no secret that consumers are demanding more from their food and beverages. More and more beverage-makers are answering this call by developing new products that blur category lines. Although these hybrid drinks are fulfilling the functional and refreshment needs of consumers, research from Mintel sheds light on what might be next for these emerging beverage options.
The 2017 Women’s March, International Women’s Day and Equal Pay Day are some of the recent national events that have highlighted women’s contributions to society. These events also got me thinking about diversity and women in the beverage industry.
An overall view of the beverage arena immediately highlights the fact that beverage packaging is dominated by logistics: moving materials in some form or another from point A to point B and beyond.
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
After three days and more than 46,000 steps logged on my pedometer, it’s safe to say that I saw my fair share of natural and organic products at Natural Products Expo West (page 14), which took place last month.
I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.
It’s often said that change is the only absolute certainty in business. The difference between thriving, surviving or not, comes down to how one responds when those changes arrive, often at the least opportune moment.