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An overall view of the beverage arena immediately highlights the fact that beverage packaging is dominated by logistics: moving materials in some form or another from point A to point B and beyond.

I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.

As consumers continue to look for products that tout no additives or preservatives, beverage-makers are responding to this demand.

After three days and more than 46,000 steps logged on my pedometer, it’s safe to say that I saw my fair share of natural and organic products at Natural Products Expo West (page 14), which took place last month.

I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.

It’s often said that change is the only absolute certainty in business. The difference between thriving, surviving or not, comes down to how one responds when those changes arrive, often at the least opportune moment.

Observations, special studies and compliance evaluations have led to the conclusion that the filling machine is the kingpin of practically every beverage production/packaging line in any segment of the industry. Visits to wineries, distilleries, breweries, soft drink facilities, as well as juice, water and specialty beverage facilities, have provided substantial evidence that many portions of the supply chain are affected by the filler at the production source.

As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.

At a time when the divisive nature of the United States is receiving much attention, it seems as though we have found a topic that both sides can agree upon: craft beer. In late January, the Craft Beer Modernization and Tax Reform Act was introduced in both chambers of Congress with bipartisan support.