New age beverages are generating their fair share of attention in the U.S. market. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for September, that trend continued.
The beverage industry, along with electronics, textiles and food, is very volatile in terms of creating and maintaining an infrastructure that has flexibility in capacity and the capability to meet consumer demands on a periodic and sometimes instantaneous basis.
The company debuted its latest near-zero natural gas engine technology, super-efficient diesel engines and shared its plans to introduce what it says will be a “revolutionary” heavy-duty diesel engine in 2022.
In the wake of Hurricanes Harvey and Irma, which hit southeastern Texas and Florida, respectively, beverage companies have embraced their abilities to raise funds for a cause or donate themselves to help those in Texas, Louisiana and Florida who were impacted by the storms’ devastation.
The long-awaited Oktoberfest season officially is here. Many bars, restaurants and retailers promote fall offerings starting in September to get a jump on consumer excitement for fall flavors like pumpkin spice, maple, cinnamon, ginger and apple cider.
For the Non-GMO Project, October is a special month because it is Non-GMO Month. As part of the annual celebration, more than 12,000 grocery stores across the United States and Canada are taking part in the month-long event to educate the public and spotlight Non-GMO Project Verified choices on their shelves.
Ending a game in a tie is not as shocking in soccer matches. However, many other sports tweak rules in order to avoid such an outcome. For Beverage Industry’s Readers’ Choice New Product of the Month poll, the winner ended in a tie for the first time since the poll launched in 2014.
As many working within this industry know, these taxes extend to nearly all beverage categories (minus 100 percent juice, milk, milk alternatives, infant formula, medical-use beverages, therapeutic meal replacements, or syrup and powder mixes). Many retailers and consumers are noting the confusing nature of these taxes.
There’s an old adage that talks about the need to never stop learning. In the wine and spirits industries, the adage holds true. On-premise, wine and food pairings continue to be a topic of conversation for many, myself included.
Finding new ways to reach consumers in a crowded marketplace and digital world can be difficult. While sifting through my emails and news, I’m always intrigued by brands that are finding unique ways to utilize the digital world to connect and excite their consumers.