Marketing
Marketing RSS Feed RSS

Beverage News

Boxed Water plants 1 millionth tree with NFF

Water brand will commemorate achievement with March 15 web event
April 24, 2020

Boxed Water Is Better, Holland, Mich., has planted 1 million trees in partnership with the National Forest Foundation (NFF) as a part of their ongoing commitment to support the planet and sustainability efforts.


Read More
Market Insights - Beverage Industry

Image recognition, machine learning drive efficiency, accuracy for beverage brands

Steps taken with artificial intelligence will streamline operations
Tim Hamm
April 12, 2020
Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement.
Read More
40-21220_Lifestyle3X-0543.jpg
Packaging News

Red Bull releases 3X Limited Edition can

Company partners with US Basketball on 3x3 basketball national teams in 2020
April 12, 2020
Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last.
Read More
67-Captain_Morgan_Gasparilla_x_Captain_Morgan_Lyft.jpg
Last Drop

Captain Morgan gives free Lyft rides to Gasparilla Fest-goers

April 9, 2020
At the 2020 Gasparilla Pirate Fest, Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older).
Read More
Nestlé USA new product development

Nestlé USA takes multi-pronged approach to new product development

Beverage manufacturers addresses protein, cold-brew coffee trends
Jessica Jacobsen
Jessica Jacobsen
April 2, 2020
During his lifetime, Apple Co-founder Steve Jobs had a bevy of statements that have been used to inspire entrepreneurs across the globe. One that is commonly referenced is when he stated, “I want to put a ding in the universe.” In the beverage industry, innovators are leaving their mark by creating a more convenient universe through new product development.
Read More
Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer
Between Drinks

Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer

6 For 6-Pack invites consumers to help farmers transition to organic
March 20, 2020

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.


Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!