Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.
A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique
February 19, 2020
Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.
Jägermeister continuing as the “official shot of the NHL”
February 17, 2020
The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.
Vita Coco teamed up with the Postmates food-, grocery- and alcohol-delivery app, to cure the first hangovers of the new decade in New York City with free, limited-edition hangover recovery kits.
PepsiCo recently launched “PepCoin,” a rewards program offering cash-back for consumers purchasing specially marked PepsiCo beverages and Frito-Lay snacks to prompt in-store bundling and reward loyalty.
At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.
AB InBev to leverage KeelClip on Bud Light and Stella Artois in UK
February 10, 2020
Designed for aluminum cans, the KeelClip offers sustainability advantages and merchandising benefits as compared with other packaging options, the company says.
Icelandic Glacial was named the “official water” at the 77th Golden Globes Awards Ceremony. Jose Cuervo Tradicional launched The Agave Project. 90-year-old Hollywood veteran Ed Asner voices the role of Don Brown, the top wine buyer for a major California supermarket.
Kantar, New York, and IRI, Chicago, announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.