Tim Hamm is a strategic accounts market director for beer, wine, and spirits at GoSpotCheck, Denver (gospotcheck.com). Hamm served as a vice president of on-premise sales for Republic National Distributing Co. for more than 10 years and drove top line growth for Pernod Ricard, Constellation, Brown Forman and other premium U.S. and international suppliers.
Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement.
