Tippsy launched its self-titled Sake Box. Bulletproof coffee and Budweiser teamed up for sports event.

With the growing consumer demand for fresh, cold-pressed juices with fewer preservatives, HPP is fast becoming the preferred method of choice for juice producers.

Hint Water partnered with Susan G. Koman Breast Cancer Foundation to donate money. The Rock partnered with VOSS Water as well as became a strategic partner in the company.

SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.

As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.

Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.

Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.

To celebrate its 150th anniversary, Moët Impérial, Moët & Chandon unearthed a collection of never-before-seen photos. Through a Kickstarter campaign, Josh Wilbur started Steeped Coffee, a single-use coffee in a biodegradable steeping bag. The 2nd Annual Sebrig Soda Festival took place April 5-6, where soda companies introduced new creative flavors.