Brands of Crown Imports LLC, Chicago, began new national multimedia advertising campaigns. Modelo Especial launched its campaign entitled “Descubre lo Especial” (“Discover What’s Special”) and Corona Extra released its “Refresca Como Somos” (“Refreshes How We Are”). 

Resulting from Middlebury, Vt.-based Woodchuck Hard Cider’s Facebook Global ReLeaf campaign American Forests will plant 13,618 trees in Northern California. Woodchuck Cider committed to planting two trees for every Facebook fan gained during Earth Week 2011 by donating to Global ReLeaf, which is American Forest’s tree planting initiative. 

Heineken, Amsterdam, launched its second film from its global “Open Your World” campaign, entitled “The Date.”