Professional Bull Riders and Rodeo associations benefit from fund
August 4, 2020
Pendleton Whisky is donating $100,000 to help Professional Bull Riders, the Women’s Professional Rodeo Association and others unable to work due to the COVID-19 crisis.
Company looking to set record for World's Largest Root Beer Float Drive-Thru
August 4, 2020
On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.
Contest praising hometown heroes to award winner $10,000
August 3, 2020
Sparkling Ice’s Cheers to Heroes contest celebrates America’s hometown heroes together with the Honor Flight Network has received more than 3,000 nominations of hometown heroes from 1,700 cities across the country to contend for $10,000.
Posts using hashtag #CheerwineSummer can win merchandise, prizes
July 31, 2020
Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.
Israeli Wine Producers Association (IWPA) and kosherwine.com partnered May-July to offer free live wine tasting events and tours. Viewers could order wine in advance to sample at home during the virtual tastings and learn about the wines and Israeli culture.
Urban South releases new stout beer, label for the cause
July 28, 2020
Urban South Brewery is participating in the “Black is Beautiful” initiative, which invites brewers to use the base stout beer recipe provided with their own twist, complete with a limited-edition label design.
Pabst Blue Ribbon continues its commitment to celebrating creativity, working with 1,000 creatives that encompass the diversity of Pabst Blue Ribbon’s community.
Spirited Advocate podcast highlights industry issues and more
July 10, 2020
The Distilled Spirits Council of the United States (DISCUS) recently launched a Spirited Advocate podcast, which features lively discussions of industry issues and more with DISCUS President and Chief Executive Officer (CEO) Chris Swonger and Scotch Whisky Association CEO Karen Betts.
Companies pledge to match donations to aid those impacted by COVID-19
July 9, 2020
In April, the San Antonio River Walk Association announced a charitable partnership with Silver Eagle Beverages to present the Bud Light River Walk Relief Concert Series.