Karma Wellness Water and Big Brothers Big Sisters are teaming up on social media to promote kindness and good deeds through their latest campaign.  

Spanish beer company Mahou, through its Vinyls for Good initiative, is helping struggling bars and restaurants with proceeds from its record sales.   

As two heritage brands, 1800 Tequila and the L.A. Rams have teamed up as official partners with sweepstakes, merchandise, tailgates and more.

The “1796 Virtual Holiday Speakeasy” gives consumers the opportunity to attend a virtual cocktail class from November through January. 

Johnnie Walker and perfume house D.S. & DURGA are allowing whisky and candle-lovers alike a chance to immerse themselves in the four corners of Scotland from their own homes with its BLUE LABEL candle. 

Aperol produced a series of murals featuring favorite getaways, painted by local artists, to remind locals of their most fondly remembered escapes. 

Poland Springs and the University of Maine have collaborated to develop more sustainable packaging for the brand. 

Hudson Whiskey and Priority Bikes honored hometown heroes with customized bikes for the good they’ve done.

A house decorated almost entirely with Budweiser cans recently sold, and Budweiser has agreed to keep the fridge there stocked with its beer as long as the owner preserves the decor.

Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers.