Institute of Food Technologists’ Food Expo spotlights the appeal of simplicity, but Beverage Industry Managing Editor Jenny Zegler wonders if the beverage industry fitting in with the trend.
As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.”
Debate about the use of melatonin in relaxation drinks and shots has thrust the emerging category into the national spotlight as beverage manufacturers, consumers and federal regulators disagree over its
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