Alternative Drinks

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 In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.  

 Mix1 Nutritional Shakes unveiled its newly packaged fruit-flavored shakes.  

 When BodyArmor Chief Executive Officer Lance Collins was preparing to launch a new beverage line in early 2011, he wanted to come back into the beverage industry with something special that would be the next evolution in nutrient-enhanced drinks.  

 Celsius Holdings Inc. redesigned the packaging for its ready-to-drink supplement beverages. 

 Dairy alternative drinks are becoming so mainstream that they might soon deserve their own name, says David Sprinkle, research director and publisher of Packaged Facts, Rockville, Md.  

The Chia/Vie shelf-stable chia seed smoothie line has grown into a larger bottle size.

 Rebootizer introduced its all-natural Swiss-formulated wellness booster in the United States in a patented Mix System technology packet.  

 Soymilk continues to be the most popular dairy alternative beverage today, Virginia Lee, senior research analyst at Chicago-based Euromonitor International, told Beverage Industry in its November issue.  

Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace. 

 Thinq, a functional beverage that according to the company awakens the mind and energizes the body, relaunched with new packaging and graphics.