Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.
With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.
As lifestyle trends continue to drive growth for the non-alcohol category, brand representatives discuss how innovative products are meeting evolving consumer trends.