Loverboy, New York, is ringing in 2024 with non-alcohol versions of two of its original, top-rated sparking tea flavors. Non-Alcoholic White Tea Peach and Non-Alcoholic Lemon Iced Tea are full-flavor varieties made with zero sugar and super low in calories and carbs, and available to order on DrinkLoverboy.com.
Elmhurst 1925 announced the return of OatNog, just in time for the festive season. The limited-edition flavor also makes a special guest appearance in country music sensation Walker Hayes’ latest music video: “Fancy Like Christmas.”
HOP WTR has partnered with a certified hypnotist to develop a “HOPnotic spell” designed to put consumers into a trance that will help them form healthier habits through the power of hypnotherapy.
Goslings Rum, a brand of Castle Brands, announced the addition to its non-alcohol beverage portfolio with the release of Stormy Peach Ginger Beer, the first flavored extension in the Stormy Ginger Beer line.
Chicago-based White Claw, a brand of Mark Anthony Brewing, announced the launch of its White Claw 0% Alcohol, a premium seltzer for adults. White Claw 0% Alcohol arrives at a time when consumer drinking culture, once synonymous with drinking alcohol, has fundamentally changed, the company notes.
Michael Kirban, co-founder and executive chairman of The Vita Coco Co., has seen the company accomplish one of its best quarters in history, but still aspires to introduce more consumers to the benefits of coconut water.
Casa Lumbre Co-Founder and Master Distiller Iván Saldaña, alongside seven-time Formula One champion and entrepreneur Lewis Hamilton, unveiled Almave Ámbar — a distilled non-alcohol blue agave spirit.