Margarita-inspired hard seltzers available in 4 varieties
January 5, 2022
Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional Margarita, the line features four new flavors: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack throughout January.
Firestone Walker, a brand of Duvel Moortgat USA, announced its latest creation: Kookie Monster. The new Kookie Monster brew is an 8% Double Milk Stout brewed with vanilla beans, cocoa nibs and brown sugar, the company notes.
Dry January continues to gain popularity among the “sober curious” looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Minneapolis-based Hairless Dog Brewing Co. has revealed its Dry January Survival Kits.
For 2022, Bud Light Seltzer announced the debut of Bud Light Seltzer Hard Soda and Bud Light Seltzer Sour ― two new variety packs. The Bud Light Seltzer Hard Soda variety pack brings the bold classic soda flavors to seltzer form, while the limited-edition Bud Light Seltzer Sour variety pack has four pucker-worthy fruity flavors, it says.
Roadhouse Brewing Co. debuted a new batch of its barrel-aged Funk House series: Vixen Harlot, Oud Bruin with Cherries; Vixen Mistress, Oud Bruin with Blackberries; Vixen Oud Bruin, a tart craft beer with a touch of vanilla and caramel; and Dry-Hopped Sour, a draft dry-hopped beer.
Driven by pandemic health concerns as well as shifts in consumers' attitudes toward drinking, low- and no-alcohol beverage options are of high interest to consumers, signaling an opportunity for new product development.
This holiday season, Budweiser’s limited-edition holiday cans feature idyllic winter landscapes, the beloved Budweiser Clydesdales, and a Dalmatian puppy, as well as Wilson, an Ohio-based Saint Bernard and the winner of Budweiser’s 2021 “Pupweiser” contest.
Northern California's farm-to-barrel craft beer pioneers Almanac Beer Co. released its Holiday Advent Beer Box, which features 12 16-ounce cans of beer, spanning a wide range of innovative craft beer styles.