Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022
Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.
Contest coincides with launch to send fans to Tennessee for initial taste opportunity
February 22, 2022
The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV.
New Realm Brewing re-released its Hazy Like an Ox Double IPA and Lime of the Party Gose beers. Containing a bullish amount of Azacca, El Dorado and Idaho 7 Hops, Hazy Like an Ox is a juicy hazy double IPA featuring aromatic blends of orange, lemon and pineapple hop notes, the company says.
Dogfish Head’s Spring Variety Pack contains an assortment of four off-centered ales, including 60 Minute IPA, SeaQuench Ale and Namaste. It also highlights the limited-time return of Festina Pêche as a variety pack exclusive.
Deschutes Brewery launched a non-alcoholic version of its legacy porter, Black Butte. Black Butte Non-Alcoholic is a high-quality non-alcohol beer that rivals the experience of a full-strength craft beer, the company says.
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.