In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.
Paulaner USA, the U.S. importer of Paulaner Brewery portfolio and other premium beverage alcohol brands, announced the release of its Paulaner Münchner Lager now available in a new 12-pack.
Beers to support Red Cross Humanitarian Relief Efforts, Pink Boots Society
March 30, 2022
Iron Hill Brewery (Iron Hill), Exton, Pa., announced the release of three limited release beers for two crucial causes: relief efforts in Ukraine and education for women and/or non-binary individuals in brewing.
Narragansett Beer and Del’s Frozen Lemonade are teaming up once again to release the new Del’s Variety Pack. The limited-edition 12-pack will feature the long-awaited return of fan favorite Del’s Black Cherry Shandy alongside summertime classics Del’s Lemon Shandy and Del’s Watermelon Shandy.
Hoplark announced the launch of Hoplark 0.0 Citra, a non-alcohol craft brew with zero calories, zero alcohol, zero sugar, zero carbs, zero gluten and zero added flavors, the company says.
Schlafly Beer released its 30th anniversary sampler: Reelin’ in the Beers. The mixed 12-pack has a lineup of fan favorite brews that represent the past, present and future of the acclaimed craft brewery, it says.
One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.
New innovation is reminiscent of the '90s slushy flavors
March 23, 2022
Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.